COMPANY AND STORES

The company

In 1976 the adventure of the italian Barbieri family began. The strong passion for fashion and bijoux brought Riccardo and Pietro Barbieri, joined by their brother Gabriele, to found the "Barbieri Creazioni" company. Supported by a robustly booming market and by a yet specialised territory, they started to design, project and produce their first trendy bijoux. So, they became european leader very soon by exporting their “made in Italy” creations abroad.
 With the advent of the new millenium, a new challenge came in: “Naturalia” was born. It is an "ethno-chic" line that includes harmonic creations made of warm and natural materials such as horn, nacre and wood.
In january 2012, two new lines were created in order to complete the seasonal collections: they were named Exploria and Via Francesca and embraced an ever growing female target.
On one hand, Exploria is the young and trendy line of Barbieri Creazioni: it is all about fresh designs and collections, created to anticipate new trends and to allow the one who wears them to achieve a look that stands out. Via Francesca, on the other hand, is the bijoux line that marks an extremely strong connection with the origins. The elegant designs, interpreted by refined materials, give life to exclusive creations adressed to charming and glamorous women. The name “Via Francesca” is a tribute to the namesake street where the company successfully based its small laboratory of bijoux.
At the beginning of 2014, the Barbieri brothers embraced a new exciting challenge, encouraged by their second generation: they felt ready to “fly alone” on the market and so they started a new retail project to identify the “Brand”.

Retail Project

OUR CUSTOMERS

The Barbieri You B’Jou shop reflects the soul of the company.
The collections and lines available in store adress to a great variety of women types and this allow the company to seize multiple opportunities and to represent a valid suggestion for every occasion, always taking the iconic elements of the brand into consideration: stile; originality; innovation; quality.

This means that luxury becomes accessible to everyone.

LOCATION IDEALE

The format requires an optimal surface between 30 and 60 square meters. Designed for shopping centers rated A, AA, AAA, for the shopping streets of urban centers with medium and high population density starting from 50.000 inhabitants and for the tourist locations with “long seasonality” and high presence.
The concept is always the same wherever the store is located, it only has to be adapted to the different sizes and needs.

DESIGN

The Barbieri You B’Jou store has been designed to enhance the bijoux and accessories sale.The soft atmosphere of the spaces welcomes the customers in a pleasant way, predisposing them positively to the vision and the purchase of the products they see in store, which are exhibited according to a thematic principle defined by the company. Moreover, the suggestive lighting and the forniture, which is made of natural colors and materials, play an important role because they help the customer to fell at aise. The sale is assisted since only in this way it is possible to emphasize all the advantages that make the Barbieri You B’Jou products different.